Challenges of nigeria mobile banking
| Added: 28-01-2011 Author: Emmanuel Okoegwale Category: Mobile Phone SMS |
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Mobile Banking in Nigeria started from the transaction-based activities which the Bank's customers will be notified via sms when transactions are made or their accounts through ATMs. This is one way event and only for informational purposes only. GT Bank First Bank for providing this service to customers.
This is the first day of Mobile Banking in Nigeria. Nigerian banks spread is now fully mature banking through mobile phones and services layer, which is only possible on the previous Banking Hall. Zenith Bank, Nuba, GTBank, Diamond and Intercontinental Bank before Runners innovation.
While watching and saw that some of the most prominent characters you use in the Bank's Mobile Banking in Nigeria, the phone remains the most available only feasible way to mass market alternative to Branch Banking in Nigeria. Internet has a penetration rate is only 6 percent of the amount of 140 million but mobile technology is almost 50 percent penetration and growth prospects.
Hand tools are the most promising way to reach citizens and put-in the form of customers, because their ability to provide services anytime, anywhere, high penetration rates and the ability to grow. 3G spread in the coming months also allows banks to provide stronger Mobile Banking technologies.
The main challenge in developing advanced mobile banking application are Interoperability. One reason is the way to develop mobile applications, and device manufacturers to target a certain level and this led to the development of applications. Financial Regulator CBN should look at this issue at this early stage of Mobile Banking, so the environment can be solid with national standards across all of the Bank. Mobile Banking certain banks with the same platform and each bank's ATM technology dissemination that customers of other banks can not reach.
Interoperability can also help develop a level that will allow end-Alam currently issued, to do Mobile Banking. Some countries such as India and South Africa have been using some standards like R-World and SSD.
Application for Mobile Banking distributions other areas where several challenges facing the Bank. While some forward-looking reform the Bank of their gates and reduce their reliance on Mobile Operators settings to enable telephone subscribers, some bank actually ask customers to come and Delete environment in many cases they may be right configuration settings ..
Operator settings are not really important for activity because many of the basic environment used for recreational activities. Nigerian banks are seen to compete in this sector must be seen from the service settings that may be correct, delayed in arrival, may not come at all and is not updated. Some Mobile operators do update like every three months for a couple or at all. For wap and GPRS-based Mobile Banking applications, mobile network coverage that this issue also.
As part of their marketing strategy, and I hope that now, customers do not need to visit the local branches to download Banking applications. Over-the-air (OTA) Settings should be readily available online and some innovations can even come and play the spread of Bluetooth applications bank machines in supermarkets and some strategic places where customers can visit and download Mobile Banking application for free or for a fee .. This will increase the addressable market offers a Mobile Banking Bank rapidly in Nigeria.
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